Hey fellow creators!
So the world of sync music has undergone significant changes in recent years due to the influence of technology and artificial intelligence (AI). With the rise of AI, some people fear that it will destroy the world of sync music, while others believe that it will enhance and revolutionize the industry. In this article, we will explore both sides of the argument and discuss how AI will affect composers’ ability to make money and how composers can use AI to their advantage.
New trends are always popping up in almost every industry around the world. And these trends are almost always met with the same opinions… “This is going to destroy the industry”. Similar thoughts were had when music moved to the digital world. Some people were correct in that music going digital did destroy some parts of the industry but new and more exciting opportunities arose from that.
You could make the argument that AI is a completely separate beast and something that’s much more significant than the example above. However, along with the greater significance that comes with something like AI, could come even greater opportunities.
The Threat Of AI To Composers
One of the primary concerns about AI in the world of sync music is that it may threaten the livelihood of composers. As AI algorithms become more advanced, they will be able to compose music that is comparable in quality to that of human composers. This could potentially lead to a situation where AI-composed music is preferred over music composed by humans, leading to a decrease in demand for human composers.
Another concern is that AI could lead to a reduction in the value of music through simple supply and demand principles. As AI makes it easier to compose music, the supply of music will increase, which could lead to a decrease in the value of music. This could result in lower royalty payments for composers and a decrease in the amount of money that they can make from their music.
Although both points stated above may be true, we think that they’re only half true. Below we will shed some light on the positive side of AI.
Using AI To Composers’ Advantage
Work More Efficiently
While AI poses some threats to composers, it also presents significant opportunities. For example, AI can help composers to work more efficiently and effectively. AI algorithms can assist with tasks such as music composition, production, and even synchronization with visual media, allowing composers to focus on the creative aspects of their work.
AI algorithms will eventually get to the point where they’ll be able to write the parts for you but the final creative decision will be left to you. This is where AI will never be able to replace the top percentage of human composers.
Imagine you’re trying to write a catchy string spiccato part for one of your tracks. Now imagine if within your DAW you had a functionality that allowed you to set what type of pattern you’d like (8th note triplets in a battle music vibe, 16th straight notes with heavy accents on the 1 and 3, etc). Now you could cycle through endless possibilities of different patterns based on the filters that you’ve set. But the final decision of what sounds good, what works best, dynamics, mixing, instrument choice, etc is ultimately up to you.
Reach New Audiences
AI can also help composers or music agencies to reach new audiences. With the rise of streaming services and personalized music recommendations, AI algorithms can analyze large amounts of data to identify patterns in music preferences and generate personalized music recommendations for listeners. This can help composers to reach new audiences who might not have discovered their music otherwise.
Finally, AI can help composers to monetize their music more effectively. For example, AI algorithms can analyze music consumption patterns and recommend pricing strategies that maximize revenue for composers. Additionally, AI can help composers to track and manage their royalties more effectively, ensuring that they receive fair compensation for their work.
In conclusion, AI presents both threats and opportunities for composers in the world of sync music. While there is a risk that AI could lead to a decrease in demand for human composers and a reduction in the value of music, there are also significant opportunities to work more efficiently and effectively, reach new audiences, and monetize their music more effectively. Ultimately, it will be up to composers to embrace AI and use it to their advantage to ensure their success in the ever-changing world of sync music.
Will the world of sync be completely run over by AI in the near future?
No! (at least not yet)
AI is really great at repetitive tasks but there will still be a lot of creative freedom and choices left up to the individual. If you’re using AI to your advantage while simultaneously making really great creative decisions then you should have no problem carving out a space for yourself in this industry.
Your success or lack thereof will come from how you view AI. If you view AI as a threat or a negative force, then you will most likely not find success with it. Remember, successful people view obstacles as opportunities. Unsuccessful people view them as barriers.
Thanks for hanging out!
– The Cinematic Tools Team